Marketing Assistant Apprenticeship
Level 3Course Overview
Part Time
Certificate
Certificate
A Marketing Assistant supports customer focussed marketing activities that drive the demand for a product or service through awareness raising and/or perception building to generate results to the bottom line. As part of the marketing team, the Marketing Assistant will contribute to the implementation of the marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the marketing function and activities of the company.
In their daily work, a Marketing Assistant interacts with a wide range of internal colleagues and external marketing suppliers. The role is likely to be primarily office-based, although some time may be spent away from the office attending exhibitions and events, meetings with external marketing suppliers, marketing research suppliers, visiting clients, trade shows, or supporting research activities.
Delivery model and duration:
Training is delivered in the workplace. This is complemented by remote delivery where applicable. Duration: 18 months practical period, plus 6 months End Point Assessment.
Ideal for:
- Marketing Assistant
- Promotional Assistant
- Brand Assistant
- Marketing Campaigns &
- Communication Assistant
The apprenticeship will cover the following core areas:
- Creating, editing and publishing content
- Managing the cataloguing of digital and offline marketing
- assets
- Monitoring and evaluating marketing delivery effectiveness
- Using content management software
- Market research
- Monitoring marketing expenditure
- Implementing marketing activities e.g. organising an
- event
- Communication with internal and external stakeholders
Qualification:
Marketing Assistant Standard.
This apprenticeship is designed to meet the requirements for registration as an Affiliate
Member with the Chartered Institute of Marketing (CIM).
Benefits to business:
- Develop the skills your business needs
- Get qualified and motivated staff
- Future proof your business
- Professional qualifications for your staff
Benefits for learners:
- Receive training from marketing experts with years of industry experience
- Build a strong foundation for a career in marketing
- Become a member of the Chartered Institute of Marketing (CIM)
-
GCSE grades 9-4 or A-C in English and maths
-
Completers may want to progress to Marketing Executive Apprenticeship Level 4
Shortlist and Apply
If you would like to apply for this course, please add it to your shortlist. You may then add further courses to your shortlist or continue to complete your application.
Studying for a business qualification gives you transferable skills that are desired by many industries and professions. You can go on to train as an accountant, manager, marketer, events coordinator or business administrator, and even develop the crucial skills needed to run your own business.
You’ll find that our range of business pathways allow you to explore and learn about a variety of business skills, before choosing a specialist area to suit your interests and future career goals. If you’re interested in events management, human resources, management, marketing, retail or social media, we have a business pathway to suit.
Gloucestershire College is connected to a number of businesses and throughout the year you will get the chance to see how real businesses operate. Previous work-related activities have included trips to Amazon and Sky headquarters and business planning with RBS.
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Check the progress of your application and find out everything you need to know about the application and enrolment process at GC.